The Music Bridge Blog

Music Rights for Advertising: Internet is the New TV

Posted by David G. Powell on Mon, Apr 25, 2016 @ 10:42 PM

 Music Rights for Advertising: Internet is the New TV

By David G. Powell – President, The Music Bridge LLC

One of the perks of being a busy music clearance and licensing company is that we are blessed to work with all kinds of corporate branding, advertising, promotion and marketing campaigns for all types of media and all types of music.  Sitting at the hub of the wheel as music rights “brokers”, we have up-to-date access to music licensing trends and policy adjustments from all major and major/indie record labels and music publishers, as well as from our clients’ continual up-leveling of creative strategies and media rights packages for their own branding campaigns, commercials and/or corporate content.

One common phrase we have heard a lot from music publisher and record label licensing departments during music clearance negotiations is “Internet is the New TV”.  While television and radio campaigns, whether local, regional or national, are continually active in their use of popular music for commercials, it is now commonplace to include digital rights in some form.  And these digital rights packages are increasingly taking the shape of the music licensing parameters typical of television and radio.

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Topics: Music Clearance, Music Rights, Music Licensing, Music rights for advertising

2016 Music Rights Primer for Independent Filmmakers

Posted by David G. Powell on Fri, Apr 15, 2016 @ 06:34 PM

2016 Music Rights Primer for Independent Filmmakers

By David G. Powell, President - The Music Bridge LLC

 Music Bridge- Music For Film

In this day and age of new, increasingly inexpensive filmmaking technology advances, coupled with increasing online content access, filmmaking can be no less diverse than life itself. No matter what style of filmmaking you employ, or subject matter you are undertaking, there will most likely be one underlying common thread that you will use in telling your story: music.  

Whether your independent film or documentary is long or short, fiction or non-fiction, drama or comedy, educational, biographical or political in nature, at some point music is going to play a role in conveying your creative vision and helping to tell your story on an emotional level.

The more you understand the dynamics and mechanics of music clearance, music licensing and music rights, the smoother the ride will be for you and your indie film project, creatively as well as financially.  Following are some of the basics of music clearance and licensing that hopefully will shed some new light on its mysteries.

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Topics: Music Clearance, Music Rights, Music Licensing

Welcome to The Bridge Blog

David Powell, President

David@themusicbridge.com

Phone: 310.398.9650

The Music Bridge LLC
PO Box 661918
Los Angeles, CA 90066

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