A new study from audio branding specialist PHMG shows that younger Australians place more value on music as a key element of marketing than older generations.Read More
The Music Bridge Blog
Topics: Music rights for advertising
Written by Alexis Payne Esq. (Partridge Partners PC)
Ted Cruz’s presidential campaign and the advertising company the campaign hired face potential liability for using songs in political ads and for breaching the terms of a music licensing agreement.Read More
(Courtesy of WebPro News)
By 2020 total spending on internet advertising is expected to be $93.5 billion while TV ad revenue is projected at $81.7 billion. Overall entertainment and media spending will be $603 billion in 2015 and reach $720 billion by 2020. The U.S. will continue to lead the world in internet advertising market. By 2020 the U.S. will receive $93.5 billion in internet ad revenue and China will be a distant second with $44.6 billion spent.Read More
By David G. Powell – President, The Music Bridge LLC
One of the perks of being a busy music clearance and licensing company is that we are blessed to work with all kinds of corporate branding, advertising, promotion and marketing campaigns for all types of media and all types of music. Sitting at the hub of the wheel as music rights “brokers”, we have up-to-date access to music licensing trends and policy adjustments from all major and major/indie record labels and music publishers, as well as from our clients’ continual up-leveling of creative strategies and media rights packages for their own branding campaigns, commercials and/or corporate content.
One common phrase we have heard a lot from music publisher and record label licensing departments during music clearance negotiations is “Internet is the New TV”. While television and radio campaigns, whether local, regional or national, are continually active in their use of popular music for commercials, it is now commonplace to include digital rights in some form. And these digital rights packages are increasingly taking the shape of the music licensing parameters typical of television and radio.Read More
By David G. Powell, President - The Music Bridge LLC
In this day and age of new, increasingly inexpensive filmmaking technology advances, coupled with increasing online content access, filmmaking can be no less diverse than life itself. No matter what style of filmmaking you employ, or subject matter you are undertaking, there will most likely be one underlying common thread that you will use in telling your story: music.
Whether your independent film or documentary is long or short, fiction or non-fiction, drama or comedy, educational, biographical or political in nature, at some point music is going to play a role in conveying your creative vision and helping to tell your story on an emotional level.
The more you understand the dynamics and mechanics of music clearance, music licensing and music rights, the smoother the ride will be for you and your indie film project, creatively as well as financially. Following are some of the basics of music clearance and licensing that hopefully will shed some new light on its mysteries.Read More