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PwC Annual Global Entertainment and Media Outlook Report Highlights

Posted by David G. Powell on Thu, Jun 9, 2016 @ 05:02 PM

(Courtesy of WebPro News)

By 2020 total spending on internet advertising is expected to be $93.5 billion while TV ad revenue is projected at $81.7 billion. Overall entertainment and media spending will be $603 billion in 2015 and reach $720 billion by 2020. The U.S. will continue to lead the world in internet advertising market. By 2020 the U.S. will receive $93.5 billion in internet ad revenue and China will be a distant second with $44.6 billion spent.

OTT (Over the top) streaming subscription video on demand revenue is expected to go from $6.4 billion in 2015 to $10.4 billion by 2020.

Also of note is the rise of mobile which the PwC report predicting that mobile will go from 35% of total advertising revenue in 2015 to 49% by 2020.

The report also looked at the music industry and predicts that music will continue to see major evolution. By 2020 digital music streaming will dominate.

The PwC study also looked at the movie industry and noted that for the first time electronic home video revenue eclipsed the movie box office in 2015. Home revenue was $11 billion while theater box office revenue generated $10 billion. PwC is also predicting that the US will lose its top market position to China in 2017.

Looking at the video game market, PwC expects the video game industry to thrive over the next 5 years.

(Courtesy of WebPro News)

See Also:    Music Rights For Advertising

Topics: Music Clearance, Music Rights, Music Licensing, Music rights for advertising

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