Music Rights for Advertising: Internet is the New TV
By David G. Powell – President, The Music Bridge LLC
One of the perks of being a busy music clearance and licensing company is that we are blessed to work with all kinds of corporate branding, advertising, promotion and marketing campaigns for all types of media and all types of music. Sitting at the hub of the wheel as music rights “brokers”, we have up-to-date access to music licensing trends and policy adjustments from all major and major/indie record labels and music publishers, as well as from our clients’ continual up-leveling of creative strategies and media rights packages for their own branding campaigns, commercials and/or corporate content.
One common phrase we have heard a lot from music publisher and record label licensing departments during music clearance negotiations is “Internet is the New TV”. While television and radio campaigns, whether local, regional or national, are continually active in their use of popular music for commercials, it is now commonplace to include digital rights in some form. And these digital rights packages are increasingly taking the shape of the music licensing parameters typical of television and radio.