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The Music Bridge Blog

Study Shows That Music Proves Increasingly Crucial In Marketing (B&T Magazine)

Posted by B&T MAGAZINE on Wed, Mar 13, 2019 @ 08:38 AM

A new study from audio branding specialist PHMG shows that younger Australians place more value on music as a key element of marketing than older generations.

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Topics: Music rights for advertising

Cruz’s Political Campaign Is Over, But Is “Cruising” Toward Potential Copyright and Breach of Contract Liability

Posted by David Powell on Mon, Jul 18, 2016 @ 06:26 PM

Written by Alexis Payne Esq. (Partridge Partners PC)

Ted Cruz’s presidential campaign and the advertising company the campaign hired face potential liability for using songs in political ads and for breaching the terms of a music licensing agreement.

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Topics: Music Clearance, Music Rights, Music Licensing, Music rights for advertising

PwC Annual Global Entertainment and Media Outlook Report Highlights

Posted by David G. Powell on Thu, Jun 9, 2016 @ 05:02 PM

(Courtesy of WebPro News)

By 2020 total spending on internet advertising is expected to be $93.5 billion while TV ad revenue is projected at $81.7 billion. Overall entertainment and media spending will be $603 billion in 2015 and reach $720 billion by 2020. The U.S. will continue to lead the world in internet advertising market. By 2020 the U.S. will receive $93.5 billion in internet ad revenue and China will be a distant second with $44.6 billion spent.

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Topics: Music Clearance, Music Rights, Music Licensing, Music rights for advertising

Music Rights for Advertising: Internet is the New TV

Posted by David G. Powell on Mon, Apr 25, 2016 @ 07:42 PM

By David G. Powell – President, The Music Bridge LLC

One of the perks of being a busy music clearance and licensing company is that we are blessed to work with all kinds of corporate branding, advertising, promotion and marketing campaigns for all types of media and all types of music.  Sitting at the hub of the wheel as music rights “brokers”, we have up-to-date access to music licensing trends and policy adjustments from all major and major/indie record labels and music publishers, as well as from our clients’ continual up-leveling of creative strategies and media rights packages for their own branding campaigns, commercials and/or corporate content.

One common phrase we have heard a lot from music publisher and record label licensing departments during music clearance negotiations is “Internet is the New TV”.  While television and radio campaigns, whether local, regional or national, are continually active in their use of popular music for commercials, it is now commonplace to include digital rights in some form.  And these digital rights packages are increasingly taking the shape of the music licensing parameters typical of television and radio.

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Topics: Music Clearance, Music Rights, Music Licensing, Music rights for advertising

Welcome to The Bridge Blog

David Powell, President


Phone: 310.398.9650

The Music Bridge LLC
PO Box 661918
Los Angeles, CA 90066

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